Alder Sales Force
Alder Security is a door-to-door company that sells consumer home/video security systems. They employ a sales force of representatives that go out either year-round or in the summer. As the Marketing Director, my team and I engaged sales representatives through competitions, incentives, and merchandise to increase sales production by gamifying the sales process. Under my direction, the marketing department also leveraged Alder Sales Force’s social media account for recruitment and to highlight the company’s representatives.
Why Alder Sales Force
Under my creative direction, I guided the video producer and editorial team in crafting compelling video content that brought company-sponsored events to life and strengthened our presence on social media for recruitment. These stories were designed to attract talent, build excitement around the brand, and were also repurposed internally to energize sales competitions and capture the momentum of company-hosted events.