Pulse Technologies
Modern technology needs a modern
identity
.
Pulse Technologies is a Rocky Mountain leader in unified communications and structured cabling. But their legacy late-90s website was holding back their modern image. This is a redesign focusing on clean aesthetics, a new iconography language, and a timeless feel. Check out their current site at pulseut.com.
A late-90s digital presence for a cutting-edge technology partner.
Based in Salt Lake City, Utah, Pulse Technologies has been installing and servicing Communications Solutions, Audio Solutions, Security Camera systems, WiFi solutions, and Structured Cabling systems since 2005.
However, their website was built in the late 90's. It was dated and failed to represent the modern, high-tech nature of their actual work. The company needed a visual revitalization to meet the expectations of its modern clientele.
Dated Interface
The legacy website architecture made a cutting-edge B2B tech company look out of touch with current standards.
Timeless Needs
They didn't just need a trendy reskin; they needed a clean, timeless design system that would age gracefully.
Visual Language
Their varied product categories lacked a cohesive iconography language and a unified color system derived from their logo.
The redesigned visual identity
Here is a look at the revitalized color palette, custom iconography language, and the clean, timeless UI applied to their core pages.
The impact
By updating their visual identity, Pulse Technologies achieved: