East West Aircrafters

As Hawaii’s premier service and repair station, East West Aircrafters (EWA) understands that keeping an aircraft airworthy isn’t just a priority—it’s essential. Whether providing cutting-edge avionics, expert maintenance, or high-quality parts, EWA ensures every plane is ready for takeoff safely and efficiently.

To support their mission, I partnered with East West Aircrafters to build a dedicated Parts Sales Page. This platform provides customers with a centralized, seamless marketplace to browse and purchase parts specifically for small to mid-size airplanes.

UX/UI Case Study · East West Aircrafters · B2B E-Commerce

Aviation parts are complex. Finding them shouldn't be .

East West Aircrafters is a global leader in high-performance aircraft parts. But their legacy catalog was holding back their AOG (Aircraft On Ground) support. This is a redesign focusing on speed, trust, and frictionless search.

CFM56-7B Engine In Stock
Honeywell APU In Transit
Boeing 737 Radome In Stock
View the Redesign
Role
UX / UI Designer
Scope
Research → UI → Dev
Type
Client Project
Tools
Figma · Tailwind
01 — The problem

Aircraft On Ground (AOG) situations cost airlines $10,000+ an hour. Mechanics don't have time for bad UX.

When a plane is grounded missing a critical part, purchasing managers are frantic. They need to know immediately if a supplier has the exact FAA/EASA certified part in stock, and how fast it can be deployed.

The previous East West Aircrafters website buried their vast inventory behind clunky PDF catalogs and contact forms. The redesign needed to front-load trust, certifications, and a blazing fast search index right on the homepage.

Opaque Catalog

Users were forced to scroll through corporate jargon instead of immediately entering their needed Part Numbers (PN).

AOG Urgency

There was no clear pathway for emergency shipments. 24/7 support lines were hidden in the footer.

Trust & Certification

In aviation, non-certified parts are useless. The site needed to boast FAA & EASA compliance upfront to prevent bounces.

02 — High-Fidelity UI

The embedded redesign

Here is a live, interactive mockup of the East West Aircrafters hero section and inventory integration built in React & Tailwind.

Aircraft Hangar
FAA & EASA Certified Parts

Keep Your Aircraft
Mission Ready.

The global leader in high-performance aircraft parts. From critical engine components to advanced avionics, we deliver reliability to your hangar.

Our Expertise

Comprehensive Parts Solutions

Engines & Performance

Engines & Performance

Turbine blades, fuel pumps, and complete engine assemblies.

Avionics & Systems

Avionics & Systems

State-of-the-art navigation and cockpit instrumentation systems.

Airframe & Structures

Airframe & Structures

Fuselage panels and structural components for major models.

03 — Outcome

What we measured

Since launching the unified search catalog:

2s
Average time to find an exact inventory match.
↑3×
Increase in high-urgency AOG catalog inquiries.
↓65%
Reduction in bounce rate within the first 10 seconds.
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